Privacy Policy - Bluestone Tours

Last Updated:09/06/2025

This Privacy Policy explains how Bluestone Tours ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website or use our services.

1. Who We Are Bluestone Tours is operated by Steve Dawes. We are committed to protecting your privacy and handling your personal data in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect We may collect the following types of personal information:

  • Contact details (name, email address, phone number)

  • Booking information (tour dates, group size, special requirements)

  • Payment information (processed securely through third-party payment providers)

  • Flight details (when airport transfers are required)

  • Website usage data through Google Analytics and Google Search Console

  • Communications between you and us

3. How We Use Your Information We use your personal information to:

  • Process and manage your tour bookings

  • Communicate with you about your tours

  • Provide customer support

  • Improve our services and website functionality

  • Comply with legal obligations

  • Send you marketing communications (only with your consent)

4. Legal Basis for Processing We process your personal data based on:

  • Contract performance (to provide our tour services)

  • Legitimate interests (to improve our services and communicate with customers)

  • Your consent (for marketing communications)

  • Legal compliance (where required by law)

5. Third-Party Services Our website uses Google Analytics and Google Search Console to help us understand website usage and improve our services. These services may collect information about your visit, including IP address and browsing behavior. For more information, please see Google's Privacy Policy.

We may also share your information with:

  • Payment processors (for secure payment handling)

  • Service providers who assist with our business operations

  • Legal authorities when required by law

6. Data Retention We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. Booking information is typically retained for up to 7 years for accounting and legal purposes.

7. Your Rights Under UK data protection law, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Object to processing

  • Request data portability

  • Withdraw consent (where applicable)

To exercise these rights, please contact us using the details below.

8. Data Security We implement appropriate technical and organisational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

9. Cookies Our website uses cookies to enhance your browsing experience and analyze website traffic through Google Analytics. You can control cookie settings through your browser preferences.

10. Changes to This Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Contact Us If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Steve Dawes Bluestone Tours Bluestone Tours, 6 Woodway Terrace, Kingston Way, Mabe, Cornwall TR10 9FA, info@bluestonetours.co.uk 07807051268

For data protection matters, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.